The Cleaning Authority
chose us to launch
their first TV campaign.
And we did it with authority.
The Cleaning Authority – Television, Digital + Social videos
Our strategy was to make the brand name the “ownable” and “memorable” difference. We showcased the meticulous details covered by The Cleaning Authority professional cleaners, so you can soak up more time and relax in a sparkling clean home.
“John, Neil, and the Homework team were amazing to work with. We were provided with direct access to the creators and producers on solutions without having to jump through any hoops or going through the middleman. They immediately understood our need for a balance of lead generation and brand awareness in our creative and executed seamlessly. We could not be more pleased with the end result, and they made the process easy and enjoyable.”
We clean with authority | Television :30 – Neuromarketing Principle: Repetition increases brand recall.
We clean with authority | Digital :15 – Neuromarketing Principle: Visual Encoding helps brand differentiation.
Paid Social
Display
