We helped
LaRoche Posay launch
their most successful
sunscreen season.

L’Oréal | LaRoche Posay
Anthelios – Digital Videos

Models + Motion + Music mixed to telegraph key reasons to consider and buy the sunscreen brand recommended by 90,000 Dermatologists worldwide.

GENERAL TARGET | STRATEGY: Simple question, features tied down by strong benefits, capped off by a super promise.

AGING TARGET | STRATEGY: Surprising fact tied to benefits followed by features and anchored by a demo and social proof.

Our successful building blocks
for performance creative.

  • GRAB

    Open with a compelling question/visual to grab a prospect.

  • DEMO

    Simplify skin application demo to a motion triptych.

  • REVIEW

    Social proof delivered by thousands of 5-star reviews.